Lost Albion Attire
Branding for Independent Clothing Label; Lost Albion Attire
Establishing fonts; is a very important parts(and probably up there with my favourite) a font is far more important than I believe a lot of people think, it is just as important as any graphic or image. As it has to live and breathe your brand. It has to have it's own story much more than what it is used to say.
Initial T-shirt concepts, incorporating the brand every step of the way.
A simple mock-up of a Logo Tee. (It has work well in the real world aswell)
An idea for the inside labelling, also save costs this was to be screen printed on the inside. More than just the cost though, it looks damn good aswell.
A logo, which was planned for the final design. Thoughtful imagery goes a long way.
Given the nature of the brand we want to still be seen, initial idea for exterior label.
Shapes are fun. I like it. Used a concept for angles, exploring ways of getting the most out of transparency when screenprinting.
Above is just a web app icon / favicon. Easy does it.
Ain't that a lot of logos. It was a fun week!
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