Optimus Protein
I was approached by the Managing Director at the time, to throw the rule book out of the window and create something different, something that separated this from his current offering.
Brief: To create Advertising materials for an upcoming new product.
Outcome:
A more 'limited edition or 'prestige' product so it was to be reflected in the advertising materials. A limited colour palette, limiting the colour offerings to providing illusions of, sophistication with the use of black, optimism and emotional self-esteem with the gold and purity, clarity and cleanliness with the white. Which is something I held very strong throughout the creation. I believe these are aims and strengths in which any nutritional company should strive for, keeping their heads above the competition and staying committed to the ethos of a healthy product.
Purpose:
A multi-purpose advert to be physical hand-outs or for e-marketing purposes, in the build-up to its release.